

It was among the first liquors to be mixed into drinks, so there are some excellent classic rum cocktails to choose from. Rum's sweeter flavor makes it one of the more versatile spirits.

It's popularly featured in several classic cocktails and tends to be used in drinks that include just a few ingredients. For more information on the displayed data, use the info button right next to the boxes.Brandy is often enjoyed on its own. Key players include Diageo, Pernod Ricard, and Kweichow Moutai. Per capita figures refer to the whole population.

At-home and out-of-home prices are displayed separately in the lowest segment levels of the Alcoholic Drinks market. The price per unit refers to liter as a base unit, and the average price is a combination of the at-home and out-of-home prices, including all sales and consumption taxes. Online sales are also displayed in the eCommerce subsegment Alcoholic Drinks of Digital Market Insights. However, online sales attributable to out-of-home consumption of alcoholic beverages are not included. The eCommerce share includes the sale of physical goods via digital channels.The out-of-home market encompasses sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments.The at-home market encompasses sales via super- and hypermarkets, convenience stores or similar channels.The market encompasses sales (at-home sales, out-of-home sales, and eCommerce sales) to private end customers (B2C). The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per liter), and sales channels. The Liqueurs & Other Spirits segment includes all other spirits not previously mentioned as well as ready-to-drink (RTD) cocktails.The Brandy segment includes spirits based on fermented fruit juice.The Gin segment includes spirits based on juniper berries.The Rum segment includes spirits based on sugar cane.The Vodka segment includes spirits based on grain and/or potatoes.The Whisky segment includes spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.The Spirits segment is further divided into the following subsegments: Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV). Spirits include alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains.
